We research the property thoroughly - materials, improvements, past sales, and neighborhood comparables. We also address potential problems (inspection, title, HOA, permits) before they reach the market, often with a pre-sale inspection, upfront appraisal, or title review.

We start with a realistic price range based on comparable sales and market activity, then look for reasons to be optimistic - superior improvements, a better lot, a rare floor plan, or a feature that's hard to duplicate. The goal is to maximize return without losing buyers' attention.

The MLS is the foundation, but we also market through our buyer database, email campaigns, social media, digital ads, and agent-to-agent communication. Because buyers know we uncover homes they can't always find online, they pay closer attention to our announcements.

We negotiate both price and terms - earnest money, financing contingencies, inspection windows, and settlement timing. We work to protect you from issues that can derail a deal, and we manage the process from contract to closing, keeping the transaction moving.